We run the systems behind your launches and grow the social presence in front of them. Your voice stays exactly yours, nothing falls through the cracks, and you get back to the work only you can do.
“Thank you Lanah for getting everything started so efficiently!”
Danielle · week one
You're capable of holding a lot, and you've been doing it for a while now. Posting late at night. Answering messages between client calls. Being the one who remembers how everything connects, because if you stopped remembering, it would stop running.
“You didn't build a messy business. You built a working one. Then you kept holding it together yourself, one launch at a time, until you were the only person who understood how it all fit.”
That's a structure problem, and it's the reason we exist. LANAH & Co. and our trained team support coaches who already have a real offer running and are ready to stop being the only thing holding it up.
A year from now, still just as capable. Still just as busy. Still the only one holding it together.
Nothing dramatic happens at first. The content goes quiet during your busiest weeks, right when people are watching closest. A few messages sit longer than they should. You tell yourself you'll fix the system properly once things calm down. Things rarely calm down on their own, and the parts only you can do keep losing ground to the parts anyone could have handled for you.
Your launches, your client journey, your day-to-day operations. Kajabi, Circle, ClickFunnels, Flodesk, ManyChat, your CRM and automations, all connected and documented.
Above: a live DM flow we built for a client. Tap to enlarge.
Planned, produced and posted by a team that already knows your voice, even on the weeks you don't have time to think about content.
Above: one week of a client's content, 82 pieces, all in her voice.
Most people you'd hire do one or the other. We built LANAH & Co. to hold both at once, because in a coaching business they were never really separate.
| Path | What it solves | Where to start |
|---|---|---|
| Systems Path | Your backend needs structure, then ongoing care | System Audit · $199 |
| Growth Path | Your content needs a team, not just a calendar | SMM · from $499/mo |
| Strategic Path | You need one partner holding both, end to end | OBM · from $1,999/project |
“You have kept me together, kept me grounded and given me more time with my family, and for that I am truly grateful.”
A coaching client · New Year's message, 2026
Unedited, straight from our client chats. Names left out on purpose.
“I already have someone helping me with parts of this.”
Most clients come to us already juggling a freelancer or two, one for content and one for tech. What's usually missing isn't more hands. It's one person who sees the whole system and takes responsibility for how it holds together.
“What if my business is too small for this yet?”
That's exactly what the $199 System Audit is for. It shows you where you actually stand, without committing to more than you need right now.
“I've tried building systems before and they didn't stick.”
Usually because maintaining them became another job on top of everything else. We build it, and then we're the ones responsible for keeping it running.
“Will it still sound like me?”
Yes. Your voice stays exactly yours. We learn how you write before we post a single word, and nothing goes out that you wouldn't have said yourself.
You become a ticket number. Rotating account managers. No one who really knows your business.
One calm point of leadership, backed by a trained, mentored team. Consistency without babysitting anyone.
You become their only backup plan. If they're out, everything waits.
We work with a limited number of clients at a time. Quality drops the moment we can't hold everyone well, so we don't let it get there.
Bring one thing to the call: the part of your business that only happens because you remember to do it.
You're welcome here simply because something in your business is asking for a little more structure and a little more support. Not because you've failed to build it yourself.
Before any of this, Lanah spent 8 years in sales and marketing, 4 of them inside the coaching industry in Vietnam. In 2024 she left that work with no plan lined up, and spent the better part of a year figuring out who she was without a title attached to her name. Expertise, it turns out, isn't the same thing as knowing how to build something from nothing.
2025 is when it started to move. She took her first clients as a virtual assistant, and a pattern showed up. Not by plan, but by noticing who she was best at serving: coaches. Women running businesses built entirely around their own voice and expertise, brilliant at the work itself, and quietly buried under everything that has to happen around it.
Here's what that has to do with you.
Your business doesn't only need better strategy. It needs a structure strong enough to hold your growth. The coaches doing the most meaningful work are often the ones carrying the most invisible weight, and that weight is exactly what we take off your hands.
The training side grew too. Almost without planning to, Lanah started mentoring other freelancers, eight VAs so far, passing on the same unglamorous lessons she had to learn the hard way. Eight people now run client work the way she taught them, which is the proof that this doesn't depend on one person.
LANAH & Co. is what that proof turned into: a small, trained pod. Not a faceless agency, and not one person doing everything alone. You get one calm point of leadership and a team that already knows how to hold the rest.
We don't lead with pressure. We lead with presence. Fewer moving pieces for you to manage, decisions made with evidence instead of guesswork, and a standard we keep whether or not you're watching.
No free discovery work disguised as a quick audit, and no year-long commitment before we've shown we're worth trusting. Every tier below has a clear scope and a clear outcome.
A full look at how your current systems actually work, from Kajabi, Circle, ClickFunnels and Flodesk to your CRM and automations, and exactly where they're costing you time or leads. You leave with a clear, written plan, whether or not you go further with us.
We build the structure your audit points to: your client journey mapped end to end, platforms connected, onboarding and automation set up so it runs without you re-explaining it every time.
Once it's built, we keep it running. We monitor, fix and adjust as your offers and audience grow, so “set up” doesn't quietly become “falling apart” six months later.
Content planning, writing and posting from a team that already knows your voice and your offer, so showing up consistently stops depending on how much energy you have left after everything else.
A full operational partnership: systems, social and the ongoing decisions in between. The closest thing to having an Online Business Manager on your team, without hiring, training and managing one yourself.
| “I don't even know what's broken in my backend.” | System Audit · $199 |
| “I know what needs fixing, I just need it built.” | System Setup · $1,999/project |
| “It's built, I just need someone to keep it running.” | System Management · $499/mo |
| “My content is the thing quietly falling apart.” | SMM · from $499/mo |
| “I need one partner across the whole business.” | OBM · from $1,999/project |
Not sure which one? That's what the discovery call is for. We'll tell you straight, even if the answer is “start smaller than you think.”
A website that looks like the coach you already are, built by you in one afternoon. No developer to brief, no designer to chase, no team to manage and no monthly platform fee creeping up. Just 21 pages that walk you from a blank page to a live site on your own domain, including the two mistakes I made so you can skip them.
Every business we work with runs on two layers. The visible one: posts, programs, launches. The invisible one: systems, planning, operations. Here's what happened when we went to work on the invisible layer.
Her programs were growing, which meant more manual communication and coordination every week. The automation tools were there, but with no clear structure behind them, the business needed her constant presence just to keep functioning.
Mapped her client journey from first discovery through ongoing engagement, redesigned the communication flow to keep real connection while saving her time, and reorganised her email sequences and onboarding in Kajabi.
“She understands both the human side and the systems. Everything now runs more smoothly and I feel less ‘on’ all the time.”
A strong business with meaningful work and an audience that listened. But everything lived inside her head. Content, timelines, client communication and launches all depended on her memory.
Slowed down first and looked at how the backend was actually organised, then simplified and restructured it across her platforms, with the team carrying the operational load going forward.
“Working with Lanah feels calm and supportive. I trust her completely with the backend of my business and that trust changed everything.”
Her business was expanding, with more visibility and more clients. She was weighing up one assistant, and the worry of depending on one person, against several freelancers, which felt like a full-time job of its own.
Built a structure that let her grow without managing anyone herself. Lanah held the systems and oversight, the trained team handled execution, and one point of coordination kept everything consistent.
“My automation runs while I rest. I finally feel supported without needing to manage anyone.”
None of them needed to be told to work harder. They needed a structure strong enough to hold what they'd already built, and a team steady enough that they could finally stop being the only one holding it.
Starting support shouldn't feel confusing or pressured. It should feel clear, grounded and safe. Here's exactly what happens, in order.
A space to understand where your business feels heavy right now, and to see whether we're the right fit, for you and for us. No sales pressure. No preparation required.
We outline the recommended scope, how we'd support you, timelines, and who's responsible for what. No confusion, no overpromising, no mismatched expectations.
A clear agreement that protects us both and spells out whether you'll work directly with Lanah, with a trained team member under her direct oversight, or a blend of both.
Full payment or a deposit secures your place and starts onboarding preparation on our end.
Access setup, a walkthrough of how we work, communication rhythms, and introductions to your team if one is involved.
Whoever you work with day to day, there's one calm point of leadership behind everything. We keep a limited number of clients at a time, on purpose. It's the only way to stay this responsive.
If you're not sure how much support you need yet, the $199 System Audit is the lowest-risk way to find out. If you already know it's bigger than that, the discovery call is where we find the right path together.
This isn't for everyone, and that's fine. We work best with coaches who already have a real offer running and are ready to hand off the parts that aren't the work only they can do. If that's not quite where you are yet, we'd rather tell you than take you on anyway.
If you've read this far and thought, this is the support I've been needing, you're welcome to reach out.
With you, Lanah xx
